Thursday 15 August 2013

Graphics Design




Article Graphics Design

Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
Graphic design is a creative process that combines art and technology to communicate ideas. Designers are the link between the client and the audience. They works with a variety of communication tools in order to convey a message from a client to a particular audience including identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging.

The main tools are image and typography.

Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun. Designers are the link between the client and the audience.

Visual design, Art direction, visual communication, creative direction, illustration, photography, visual art. Using colour, symbol, and type to communicate ideas, brands, emotions, styles, and expressions. Arranging image and text to communicate a message.  Developing an appropriate look and feel. How people respond to design. Style versus design. Design is not something you paste on at the end.


“Good design is obvious. Great design is transparent”– Joe Sparano