design is a part of your daily life. From humble things like gum wrappers to huge things like
billboards to the T-shirt you’re wearing, graphic design informs, persuades,
organizes, stimulates, locates, identifies, attracts attention and provides
Graphic design is a creative process that combines art and
technology to communicate ideas. Designers are the link between the client and
the audience. They works with a variety of communication tools in order to
convey a message from a client to a particular audience including identity (logos
and branding), publications (magazines, newspapers and books), print
advertisements, posters, billboards, website graphics and elements, signs and
tools are image and typography.
Designers develop images to represent the ideas their clients want
to communicate. Images can be incredibly powerful and compelling tools of
communication, conveying not only information but also moods and emotions.
People respond to images instinctively based on their personalities,
associations, and previous experience. For example, you know that a chili
pepper is hot, and this knowledge in combination with the image creates a
visual pun. Designers are the link between the client and the audience.
Visual design, Art direction, visual communication, creative
direction, illustration, photography, visual art. Using colour, symbol, and
type to communicate ideas, brands, emotions, styles, and expressions. Arranging
image and text to communicate a message.
Developing an appropriate look and feel. How people respond to design.
Style versus design. Design is not something you paste on at the end.
“Good design is obvious. Great
design is transparent”– Joe Sparano