Graphics Design

Article Graphics Design

Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. Designers are the link between the client and the audience. They works with a variety of communication tools in order to convey a message from a client to a particular audience including identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging.

The main tools are image and typography.

Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun. Designers are the link between the client and the audience.

Visual design, Art direction, visual communication, creative direction, illustration, photography, visual art. Using colour, symbol, and type to communicate ideas, brands, emotions, styles, and expressions. Arranging image and text to communicate a message.  Developing an appropriate look and feel. How people respond to design. Style versus design. Design is not something you paste on at the end.

“Good design is obvious. Great design is transparent”– Joe Sparano

Data Communication

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Google+ can Thrive alongside Facebook

It's easy to call Facebook the social network of the past. It's harder to build the social network of the future. Starting with; Google+ lets people share with others in a more natural way than its competitors. Easy privacy controls, an environment free from obtrusive advertising, and highly polished mobile apps combine on Google+ to deliver a next-generation social network.

GOOGLE+ PLUS POINT

Google+ is a resourceful destination for those who want to connect with friends and subjects that interest them. Google+ acts as a product that improves other products. Google in fact uses abstract terms like-- it's "a social spine;" it's a "fabric;" it "weaves" Google products together. Let’s indeed try to be a little more concrete about what Google+ is doing besides giving people a Facebook alternative.

Google+ is a feed of what your friends share online. Did your friend download an app in the Google Play store? Her name will show up front and center when you search for the same app. Searching Google Shopping? Your friends' reviews rise to the top. Did your friend click +1 on a link they found through search? You'll see it when you run your own query on the same subject. Google calls these "social signals," and views them as an essential part of improving nearly all their consumer products.

Google+ is a single sign-on system. Until the social network launched in June 2011, users of various Google services used different identities for each. You were one person on Gmail, another on YouTube, yet another on Blogger. When you visited the search engine, you were little more than an IP address. This drove Google crazy. (It wasn't much fun for users keeping track of different logins and passwords for each service, either.) By creating a single, unified login, Google gained the ability to personalize services across all its products, and it has almost certainly been simpler.

Google+ is a data mine. The unified login means Google can start tracking users' interests and behavior around the Web. Follow a bunch of ski resorts on Google+, and Google might eventually show you more search ads for skiing products. If your friends like a certain brand, that might show up higher in results, along with a "social annotation" informing you of your friend's endorsement. Advertisers are, arguably way, more interested in this stuff than users are, but Google contends that it leads to more relevant ads from which everyone benefits.

But don't underestimate Facebook

Facebook's billion monthly active users make it 10 times the size of Google+, even if Google did hit the 100 million active-user mark in nearly a quarter of the time that Facebook did. Zuckerberg and Co. have made Facebook vital across a wide range of products. Its photos, events and messaging features are world class. Timeline has successfully enticed millions of people to upload their entire lives to the service, turning it into a virtual scrapbook that would be hard to abandon. Facebook Connect has become a wildly popular, near-universal login for countless apps and much of the Web. (The company says eight of the top 10 iOS apps, and 40 percent of the top 400 apps, integrate with Facebook).

 

                                                                                                 Anisha Luchmun